2026 CONFERENCE PROGRAM
| April 15, 2026 | |||
| 2:00pm-5:00pm | Exhibit Set Up | ||
| 5:00pm-6:00pm | Networking Event | Welcome Reception Cocktail Hour | Exhibit Hall |
| April 16, 2026 | |||
| 7:00am-4:00pm | Registration | Attendee Registration/Exhibit Hall Open |
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| 7:00am-8:00am | Breakfast - Exhibit Hall | ||
| 8:00am-8:15am | Opening Remarks | ||
| 8:15am-9:15am | Keynote Session | Why Should Anyone Follow Your Lead? | Larry Mietus, Speaking of Strategy |
| 9:20am-10:05am | Workshop 101 | TBD | TBD |
| Workshop 102 | Cutting Costs - Without Cutting Corners | Debra Phairas, Practice & Liability Consultants | |
| 10:05am-10:35am | Break - Exhibit Hall | ||
| 10:35am-11:20am | Workshop 201 | Cutting Through the AI Noise – Practical Use of Artificial Intelligence in Today’s Medical Practice | Ron Anderson, MedEvolve |
| Workshop 202 | Leveling Up Your Staff | Carie Rosensteel, Shasta College | |
| 11:25am-12:10pm | General Session | No Good Deed Goes Unpunished: Finding Optimism in Healthcare’s Future | Mitch Brie, Empower HCP |
| 12:10pm-1:10pm | Lunch - Exhibit Hall | ||
| 1:10pm-1:55pm | Workshop 301 | Healthcare Marketing Has Changed—Most Practices Haven’t Caught Up |
Jennifer Thompson, Insight Marketing |
| Workshop 302 | Risk Management Strategies | Jane Mock, Cooperative of American Physicians | |
| 2:00pm-2:45pm | General Session | DEI: Leading the Way to Cultural Competence | Connie Renda, Verisma |
| 2:45pm-3:15pm | Break - Exhibit Hall | ||
| 3:15pm-4:00pm | Workshop 401 | What’s Live, What’s Lagging: The Current Reality of HIE, QHIO, DxF, and TEFCA |
John Helvey, SacValley MedShare |
| Workshop 402 | Staff Retention and Personal (Personnel) Health |
Susan Fink Childs, Evolution Healthcare Consulting |
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| 4:05pm-4:50pm | Workshop 501 | You're Not Underpaid - You're Under-Contracted | Joseph Hurley, United Specialists, MSO |
| Workshop 502 |
Uncomplicating Cybersecurity and HIPAA Security Rule Compliance |
Jeff Zimbalist, Applied Technology Solutions LLC |
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| 5:00pm-7:00pm | Networking Event | Outdoor Food & Wine Pairing | Sponsored by: Cooperative of American Physicians |
| April 17, 2026 | |||
| 7:30am-1:00pm | Registration | Attendee Registration/Exhibit Hall Open | |
| 7:30am-8:30am | Breakfast - Exhibit Hall | ||
| 8:30am-9:30am | General Session | Navigating the DMHC's Provider Complaint Process | Juli Portola, California Medical Association |
| 9:35am-10:35am | General Session | Government Policy Changes 2026 - How This Will Affect MDs and Managers | Debra Phairas, Practice & Liability Consultants |
| 10:35am-10:45am | Break - Exhibit Hall | ||
| 10:45am-11:00am | Raffles | Raffles and Giveaway Prizes | |
| 11:00am-12:00pm | Keynote Session | How AI Can Bolster Your Leadership Impact! | Larry Mietus, Speaking of Strategy |
| 11:00am-1:00pm | Break Down | Exhibitor Break Down |
